Inspires, Empowers, and Serves
The Shakespeare Center Campaign
The Shakespeare Center of Los Angeles has launched a multi-year campaign to transform its existing building into a 299-seat multimedia theater and storytelling performance space that will include a workforce training center and an arts education facility dedicated to youth, military veterans and underserved communities in Los Angeles. This capital improvement project and creative placemaking initiative will connect our community to world-class theater productions, meaningful arts employment opportunities, and vital education programs.
The SCLA has occupied its evolving facility since 2000 and has served thousands of poverty threshold youth, under resourced school teachers, chronically underemployed military veterans, and formerly incarcerated people. We have also provided employment opportunities and a home for actors, technical artists, playwrights and other artists while making professional theater accessible to audiences from all backgrounds. While we have been successful, we recognize that the socio-economic challenges and needs facing our surrounding neighbors in Downtown LA, Rampart Village, MacArthur Park, Westlake, and Historic Filipinotown continue to increase. Together, we, our artists, audiences, donors, and community partners are undertaking a comprehensive effort to elevate the impact of our programming and deepen our commitment to our surrounding community and underserved populations throughout Los Angeles.
Our Groundbreaking
Video Credit: Brian Hashimoto
On May 25, 2024, we broke ground on our largest endeavor to date; the transformation of our existing facility into a 22,000 sq. ft multi-use theater and state-of-the-art sound stage, and production rental facility. It will also include an arts education and workforce training center serving youth, veterans, and community members.
The award-winning architect Zoltan Pali and SPF:architects have been charged with helping to make the best use of the existing structure while broadening its community service potential. The structural engineer selected to provide engineering expertise is the highly regarded Nabih Youssef.
When completed, SCLA’s new multimedia storytelling and live performance center will be a permanent home for the company’s celebrated work and a vehicle for community empowerment.
New state of the art 299-seat multimedia performance space fully equipped and convertible to a functioning 7,000 square foot sound stage.
Cultural and educational enrichment facility with capacity to serve thousands of students and teachers, including the several LAUSD schools in adjacent neighborhoods and underserved communities.
Workforce training center that will provide multiple arts education and theater based vocational training facilities for underserved youth, under-resourced educators and teaching artists, and chronically unemployed military veterans and formerly incarcerated community members.
This new multimedia performance center and community arts resource will present a full season of professional theatrical productions and student matinees and will serve as a resource for independent theater companies and other professionals in the entertainment sector.
Urgently Needed Expansion
The Shakespeare Center is uniquely positioned and extremely fortunate to be a debt-free, sole owner of its downtown facility located on First Street, a few blocks northwest of Bunker Hill, home of the Music Center, Grand Park, MOCA, The Broad and Colburn School. Originally constructed as a warehouse and acquired by the company in 2000 for $950,000, the most significant deficiency of the space is a ceiling height of only 16 feet, severely limiting the ability to present high-quality theatrical productions and to schedule other potential commercial uses. It also lacked adequate facilities for arts education classrooms and technical training workshops.
Photo Credit: Brian Hashimoto
Current Stakeholders
SCLA has secured funding support from multiple stakeholders including the Los Angeles Development Fund; California Arts Council and the office of State Senator Maria Elena Durazo; The Ahmanson Foundation; The Perenchio Foundation; The Max H. Gluck Foundation; and the U.S. Economic Development Administration. Moving forward, we will deepen our existing relationships with non-funding community partners who are vital to the Shakespeare Center’s success such as the Los Angeles Unified School District (LAUSD) Linked Learning; UCLA Center for Community Engagement; The Veterans Collective; Amity Foundation (serving formerly incarcerated people); the Economic Workforce and Development Department; L.A. Department of Cultural Affairs; L.A. County Dept. of Arts and Culture; Los Angeles County Supervisor Hilda L. Solis, First District; and L.A. City Councilmember Eunisses Hernandez, District 1.
Phases
Phase 1
Raising the roof and upgrading the studio.
Construction of building and interior renovations/upgrades.
Phase 2
Renovating administrative, programming, and workforce training facilities.
Installing equipment and fixtures.
Construction is completed.
Phase 3
Construction of façade and signage.
Landscaping and hardscaping of Shakespeare Garden.
Anticipated Community Impact
As the SCLA enters its fourth decade, it is clear that we must commit to providing solutions to the challenges facing our neighborhood while building a theater for the future, not a model of the past. This means creating a permanent home for new and innovative multimedia storytelling that embraces and reflects the diverse voices of our community; provides workforce training and employment in the arts to those who need it most; and supports schools that lack professional development resources and educational tools. We will also be the leader of an economic development and neighborhood revitalization initiative that will bring new business and cultural investment to our corridor while keeping our community’s voice at the center of that development.
To support this effort, SCLA received New Market Tax Credit financing in recognition of our deep commitment to providing opportunities for community empowerment through the arts. Obtaining this financing means that, upon completion of the renovation, we must substantially increase the scale and scope of the community benefits we offer while serving as a leading stakeholder in the economic development of our surrounding area.
Construction Jobs: 12 FTEs
Permanent Job Retention (within 24 months of project completion): 20 FTEs
Youth: 2 FTE
Veterans: 5 FTE
Operating the theater company: 6 FTE
Production hires: 7 FTE
Permanent Job Creation (within 24 months of project completion): 70
Youth: 25 FTE
Veterans: 16 FTE
Operating the theater company: 5 FTE
Production hires: 24 FTE
Underserved Youth Served Annually
Veterans Served Annually
Subsidized Tickets To Students At Title 1 Schools
Subsidized Tickets To Veterans Annually
Teachers At Title 1 Schools Served Annually Through Partnerships
Principal Naming Opportunities
Shakespeare Center Building
$5 million
- 3 Annual Mainstage Productions
- 25,000 Annual Attendees
Theater & Multi-Media Performance Space
$2.5 million
- 6,000 Free Tickets provided to Title 1 school students
- 2,000 Free Tickets provided to U.S. Military Veterans
Sound Stage & Production Studio
$1.5 million
- Projected Annual Revenue: $500,000
- Available at a discount for community and nonprofit partners
Lobby & Concessions
$800,000
- Available for neighborhood gatherings and community events
Veterans in Art Training Center
$750,000
- Technical Theater, Costume and Scene Shop
- 40 U.S. Military Veterans Trained Annually through our award-winning Veterans in Art program
Youth Media Arts Lab
$750,000
- Audio/Video and Media Technology Facility with
- Workshops Led by Industry Professionals
- 120 Underserved Youth Trained Annually
Additional Naming Opportunities
Founders Room - $750,000
West Entry Vestibule - $250,000
East Entry Vestibule - $250,000
Box Office - $250,000
Concessions/Espresso Bar - $250,000
Library - $200,000
Technical Booth - $200,000
Dressing Room - $200,000
Entry Fence - $100,000
Artistic Director’s Suite - $100,000
Backstage Crossover - $75,000
Men’s Restroom - $75,000
Women’s Restroom - $75,000
Cast Restroom - $75,000
Storage and Supply Cabinet - $50,000
Theatrical Equipment Storage - $50,000
Positions Available For Naming
Artistic Director - $2,000,000
Managing Director - $1,000,000
Community Engagement Director - $1,000,000
For more information, please contact Joel Settles at joel@shakespearecenter.org